TrueMotif / GrowMotif / Android research product
A prenatal-support program, shaped into a conversation.
We helped TrueMotif turn its prenatal-support program into an Android app, with a conversational experience shaped around the client’s coaching content. Working with TrueMotif and the University of Oregon, we translated a research-led program into a mobile experience.
Explore the story ↓
01 / The challenge
A program has a voice. An app needs a rhythm.
TrueMotif brought a prenatal-support program and wanted a mobile experience for further testing and delivery. The client’s priority was an interaction that felt closer to a thoughtful conversation than a sequence of automated prompts.
More about the challenge
The work needed to translate the program’s voice into message structure, pacing and response options.
- Project
- TrueMotif / GrowMotif
- Our contribution
- Conversation design, UX/UI & engineering
- People using it
- People using prenatal-support sessions
- Engagement
- Android research product
Research partnership
TrueMotif + University of Oregon + Twenty Ideas
Research expertise, a program with a purpose, and the product design and engineering to bring it into an everyday experience.
02 / Product work
Give the program a conversational form.
Coaching content, thoughtful pacing and response choices come together in the Android experience.
03 / Inside the work
Design the conversation, not just the interface.
We designed and developed the Android experience with the client’s content and coaching approach. User feedback informed how messages were divided, how pauses worked and how responses were presented.
The system was also designed for change. Content and appearance could evolve without treating the initial version as the final expression of the program.
04 / A product decision
Communicating authentically, virtually
We helped refine scripts into shorter messages organized around individual thoughts. Conversational pauses, expressive elements and response choices were explored through user feedback to give sessions a more natural rhythm.
05 / A product decision
Built to grow & evolve
The app’s structure supports changes to content and appearance. The client also saw potential to adapt the approach to other health-support uses.
06 / Our contribution
A research partnership.
A conversational product.
TrueMotif and the University of Oregon brought the research-led prenatal-support program. Twenty Ideas contributed conversation design, UX/UI and engineering to translate that program into an Android experience.
User feedback informed the rhythm of messages and response choices. The delivery gave the team a mobile product for further testing, with content and appearance designed to evolve.
Under the surface: how this project was built
Mobile experience
React Native and TypeScript supported the Android application.
Application services
Nest.js, Prisma and PostgreSQL formed part of the backend.
Deployment
Docker, AWS CDK and ECS formed part of the infrastructure.
Work with Twenty Ideas
Bring us the work
you want to make possible.
Tell us who it is for, where the experience breaks down and what needs to change.
How we build and evolve products