Insights

Useful questions.
Thoughtful answers.

Explore product thinking, design and engineering through the questions that shape what gets built.

A useful place to start

Think through
the next decision.

2026-09-29 / 6 min read

Your AI-built app works. What needs to be true before customers use it?

A working prototype is progress. Here’s how to decide what to keep, what to strengthen and what to verify before people depend on it.

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2023-07-28 / 9 min read

UX research: What, how & why

Put your project on track for success with user experience techniques and strategies that build knowledge, dispel misconceptions, and bring users' priorities into focus.

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2023-08-08 / 10 min read

How to choose the right technology stack for your project

Dig into the layers and ingredients of a balanced tech stack, and find out what to consider when choosing the right elements for your development project's needs.

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From the archive

More ideas to explore.

2024-12-11 / 4 min read

Twenty Ideas in 2024 - Wins, growth & goals

Discover the year's highlights at Twenty Ideas, including the growth and evolution of the digital product agency's team, its new and exciting client partnerships, accolades from 2024, and big plans for the year ahead!

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2024-03-19 / 6 min read

Building your first MVP: 5 things to know

Discover essential strategies for launching a successful Minimum Viable Product (MVP) with our expert guide on development priorities and market testing. Learn how to efficiently allocate resources, validate your business idea, and capture early adopter feedback to refine your offering.

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2024-03-15 / 4 min read

Top 5 UX design mistakes to avoid in app design

Find out how to avoid the biggest UX design missteps to keep your app's user experience on-track.

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2024-03-14 / 5 min read

Should you use AI to build your mobile app?

Curious about using AI for developing your digital product? Keep these strategies in mind to make the most of AI tools for developers while avoiding the major risks.

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2023-09-12 / 15 min read

How virtual healthcare can influence patient health behaviors

Telemedicine is changing how patients and providers receive and management healthcare. Learn how the rise of virtual care is changing behaviors across the healthcare ecosystem by making resources more accessible.

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2023-09-11 / 11 min read

How telehealth is shaping the future of medicine

Understand the differences between telehealth and telemedicine, and discover the ways it can revolutionize healthcare, both now, and in the future.

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2023-09-11 / 9 min read

Understanding SMART on FHIR

Learn how the SMART on FHIR interoperability in health technology initiative is working to make modern healthcare more consistent, efficient, and interconnected.

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2023-08-22 / 11 min read

Introduction to Software as a Medical Device: What is SaMD?

We break down the many ways software is being used as or in medical devices, as well as the steps for classifying these types of health tech innovations.

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2023-08-08 / 8 min read

Why you should start using journey maps

Understand the steps to creating actionable user journey maps, and learn why they are essential for guiding product strategy.

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2023-07-31 / 8 min read

What is custom software development?

Understand the pros and cons of custom software development, and find out how to choose a development agency that will deliver a well designed and robust digital solution.

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2023-07-13 / 7 min read

Future-proofing software: why you should do it (and how)

Find out how to create digital products that stand the test of time, by building them with tech evolution in mind.

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2023-07-06 / 8 min read

How to develop an MVP for your software product

Learn how launching with a minimum viable product can set your idea up for speed, agility, and adaptability that beats the competition.

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2023-07-05 / 11 min read

Measuring product discovery success: metrics for assessing innovation and user value

Measuring performance is the first step to improving it. Here's how (and what) to track to make your product discovery process more successful.

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2023-06-26 / 9 min read

Agile & Lean principles in product discovery: driving efficient & customer-centric innovation

Learn how to combine the speed of Agile practices with the waste-minimizing techniques of Lean for faster and better product releases.

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2023-06-23 / 9 min read

How product discovery saves time & money: unleashing efficiency & ROI

We reveal the ways prioritizing product discovery can save design and development teams time, money, and missteps.

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2023-06-15 / 9 min read

Empowering education: exploring the transformative potential of technology in the classroom

Technology is driving big changes in how we teach, learn, and test, creating equally big opportunities and challenges for ed tech creators and users.

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2023-06-08 / 8 min read

The power of user research in product discovery

User research plays a crucial role in the product discovery phase, providing invaluable insights that drive informed decision-making and ultimately lead to the development of successful products.

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2023-05-25 / 14 min read

A tech startup's guide to product discovery

Product discovery is a critical phase in the product development lifecycle that sets the foundation for successful and impactful products. Read our complete guide on successful product discovery.

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2023-05-22 / 2 min read

5 digital healthcare guides for 2023

Find out how to succeed in health tech with these five must-read articles from digital product experts.

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2023-05-18 / 8 min read

Best learning management systems of 2023

Understand the top ways learning management systems are shaping education today, and how they could improve learning in the future.

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2023-05-10 / 8 min read

Top 10 trends for DevOps engineering in 2023

Learn the basics of DevOps engineering and explore some of the top trends that we can expect to see in DevOps Engineering in 2023.

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2023-05-05 / 11 min read

Top 10 digital transformation trends in education

Learn about the latest digital transformation trends in education with Twenty Ideas: AI, gamification, VR, personalized learning, online schooling & more.

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2023-05-04 / 8 min read

Product strategy: a guide to core concepts and processes

A robust product strategy effectively guides teams to achieve goals and vision. Learn how to develop a successful strategy to keep your project on track.

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2023-04-26 / 9 min read

A big-picture look at AI's expected impact in healthcare

Artificial intelligence is reshaping healthcare. Our experts weigh in on how it could change the field for better, or worse.

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2023-04-26 / 6 min read

Machine learning vs AI vs NLP: What are the differences?

AI, machine learning, and natural language processing are distinct technologies with unique applications. Learn more about their differences and benefits here.

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2023-04-14 / 16 min read

A guide to healthcare app development

Learn the steps for successful app development in the health tech industry

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2023-04-14 / 6 min read

How to develop healthcare apps: a step-by-step guide

From hospital care to clinical research, drug development, and insurance, AI applications are revolutionizing how the health sector works to reduce spending and improve patient outcomes.

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