.offer-family.prototype-offer{--ink:#101a21;--paper:#f7f6f0;--yellow:#ffcb27;--muted:#52616a;color:var(--text)}
/* Product expansion: established ink, warm paper and yellow, scoped to this offer. */
.prototype-hero{position:relative;overflow:clip}.prototype-hero:after{content:'';position:absolute;width:470px;height:470px;border:1px solid #aeb9bf33;border-radius:50%;right:-230px;top:-210px;pointer-events:none}.prototype-hero .offer-hero-grid{grid-template-columns:1.2fr 1fr;gap:70px;align-items:center}.prototype-hero h1{font-size:clamp(44px,5.45vw,78px);max-width:800px}.prototype-hero .page-lead{color:#e2e6e8;margin-bottom:26px;max-width:470px}.prototype-hero .hero-preserve{color:#bdc6cc;font-size:13px;line-height:1.7;margin-top:18px}.prototype-triggers{list-style:none;display:grid;grid-template-columns:repeat(3,1fr);margin:45px 0 0;padding:24px 0 0;border-top:1px solid #445159;gap:30px}.prototype-triggers li{display:flex;align-items:baseline;gap:14px;font-size:14px;color:#dde3e7}.prototype-triggers span{font-size:10px;color:#b9c5cd}.prototype-triggers strong{font-weight:500}
.prototype-assessment{background:var(--paper)!important;border:0;padding-top:65px!important}.prototype-assessment .page-lead{color:#505d65}.prototype-engagements{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:28px;list-style:none;padding:0;margin:0}.prototype-engagements li{min-width:0}.offer-art{height:210px;border:1px solid #c6c9c8;background:#edede7;position:relative;overflow:hidden;margin-bottom:23px;display:grid;place-items:center}.offer-art svg{width:100%;height:100%}.offer-art .ink{stroke:#22323b;stroke-width:1.5;fill:none}.offer-art .paper{fill:#fffef9;stroke:#a5afb2}.offer-art text{fill:#22323b;font:10px ui-monospace,monospace}.offer-art .muted{stroke:#a5afb2;stroke-width:2}.offer-art .gold{fill:var(--yellow)}.offer-art .soft{fill:#d9dee0}.offer-art .accent{stroke:#22323b;stroke-width:3;fill:none}.prototype-engagements h3{font-size:25px;margin:0 0 12px}.prototype-engagements p{font-size:15px;line-height:1.75;color:#505d65}.engagement-number{display:block;font:10px ui-monospace,monospace;color:#505d65;margin-bottom:13px}.prototype-assessment .assessment-note{font-size:14px;line-height:1.75;margin:30px 0 16px;max-width:850px;color:#505d65}.readiness-strip{list-style:none;padding:22px 0 0;margin:32px 0 0;display:flex;flex-wrap:wrap;gap:16px 28px;border-top:1px solid #c6c9c8}.readiness-strip li{font-size:12px;color:#505d65;display:flex;align-items:center;gap:8px}.readiness-strip svg{width:18px;height:18px;fill:none;stroke:currentColor;stroke-width:1.4}.prototype-proof .project-card{min-width:0}.prototype-proof .project-art{height:auto;min-width:0;aspect-ratio:1.6;display:flex;align-items:center;justify-content:center;background:#e0eaf0;overflow:hidden}.prototype-proof .project-art img{width:100%;height:100%;object-fit:contain;transition:transform .5s ease}.prototype-proof .project-card:last-child .project-art{background:#dfdaec;padding:20px}.prototype-proof .project-card:hover .project-art img{transform:scale(1.025)}.prototype-proof .project-info>p:last-child{font-size:15px;line-height:1.8}.prototype-proof .caption{color:#52616a;margin-top:22px;max-width:860px}.prototype-faq{padding-top:30px!important}.prototype-faq .faq-list{max-width:1000px}.prototype-faq .faq-list details p{max-width:800px}.prototype-cta-note{font-size:13px;line-height:1.7;margin-top:14px;max-width:460px}

.offer-family .prototype-hero{background:var(--ink);color:var(--paper)}
/* Owner-selected A: the bigger picture, integrated from the approved study. */
.direction{scroll-margin-top:0;padding:38px 0 40px;color:#25323e}.direction-heading{display:grid;grid-template-columns:1.55fr 1fr;gap:60px;align-items:end;margin-bottom:27px}.direction-heading .eyebrow{margin-bottom:12px;font-size:10px}.offer-family .direction h2{font-size:43px;line-height:1.08;letter-spacing:-.047em}.direction-heading>p{font-size:16px;line-height:1.7;max-width:450px}.direction figure{margin:0;position:relative;isolation:isolate}.direction figcaption{font-size:12px;line-height:1.6}.direction [data-study-replay]{position:absolute;bottom:5px;right:0;min-height:44px;border:0;background:transparent;font:11px Manrope,sans-serif;color:inherit;text-decoration:underline;text-underline-offset:4px;cursor:pointer}.direction [hidden]{display:none!important}.direction button:focus-visible{outline:3px solid currentColor;outline-offset:2px}.study-app{background:#fffefa;border:1px solid #8a9bab;border-radius:6px;color:#283f56;overflow:hidden;box-shadow:0 12px 35px #344c7220}.study-browser{display:flex;justify-content:space-between;gap:10px;padding:11px 13px;border-bottom:1px solid #d5dce1;font-size:10px}.study-browser>span:first-child{font-size:6px;letter-spacing:3px;padding-top:3px}.study-app-body{display:grid;grid-template-columns:38px 1fr;gap:13px;padding:20px 20px 14px}.app-glyph{font-size:28px;color:#425dae}.study-app small{font-size:8px;letter-spacing:.1em;color:#526676}.study-app strong{display:block;font-size:24px;font-weight:550;letter-spacing:-.04em;line-height:1.15;margin:7px 0 13px}.study-app-row{display:flex;gap:8px;align-items:center;padding:10px 0;border-block:1px solid #c8d2da;font-size:10px}.study-app-row i{width:13px;height:13px;border:1px solid #899cb0;border-radius:50%;display:block}.study-app-row b{margin-left:auto;font-size:16px}.study-mini-chart{display:flex;align-items:end;gap:8px;height:27px;margin-top:12px}.study-mini-chart i{width:16%;height:35%;background:#c0cee7}.study-mini-chart i:nth-child(2n){height:60%}.study-mini-chart i:nth-child(3n){height:100%;background:#526ed0}
/* A: a wide field opens up from a single interface. */
.direction-a{background:#edf0ff}.direction-a .eyebrow{color:#455ca0}.direction-a h2{color:#283f7c}.widening-stage{height:355px;border-top:1px solid #acb9d7;border-bottom:1px solid #acb9d7}.drawing-grid{position:absolute;inset:15px 0 42px;background-image:linear-gradient(#6f87c214 1px,transparent 1px),linear-gradient(90deg,#6f87c214 1px,transparent 1px);background-size:25px 25px;mask-image:linear-gradient(90deg,transparent,#000 25%,#000 90%,transparent);z-index:-1}.widening-lines{position:absolute;top:0;left:0;width:100%;height:300px;z-index:-1;stroke:#687fc4;fill:none;stroke-width:1.2}.drawing-endpoints{fill:#edf0ff}.widening-product{position:absolute;left:0;top:18px;width:34%;max-width:420px}.drawing-label{font:10px ui-monospace,monospace;text-transform:uppercase;letter-spacing:.06em;color:#465b8c;display:block;margin-bottom:13px}.widening-product .study-app{rotate:-3deg}.widening-intervention{position:absolute;top:87px;left:43%;width:145px;display:flex;flex-direction:column;align-items:center;text-align:center;color:#293d77}.widening-intervention>span{width:58px;height:58px;border-radius:50%;background:#f4b28d;display:grid;place-items:center;font-size:24px;box-shadow:0 0 0 9px #edf0ff}.widening-intervention strong{font-size:17px;font-weight:600;line-height:1.2;margin-top:16px;background:#edf0ff;padding:2px 12px}.widening-demands{position:absolute;top:15px;left:67%;right:0;display:grid;gap:20px}.widening-demands>div{padding-left:15px;background:#edf0ff;border-left:2px solid #8598cc}.widening-demands span{font:9px ui-monospace,monospace;color:#485d8b;text-transform:uppercase;letter-spacing:.04em}.offer-family .widening-demands h3{font-size:23px;font-weight:550;line-height:1.15;color:#2e4587;margin:5px 0}.widening-demands p{font-size:12px;line-height:1.55;color:#475c7b}.widening-stage figcaption{position:absolute;bottom:16px;left:0;color:#394e79;padding-right:75px}
/* Selected A: responsive composition, plus the surrounding offer's shared layout. */
@media(max-width:1100px){.prototype-hero .offer-hero-grid{gap:35px}.direction-heading{gap:35px}.offer-family .direction h2{font-size:38px}.widening-product{width:35%}.study-app-body{padding:15px 12px;gap:9px;grid-template-columns:28px 1fr}.study-app strong{font-size:22px}.widening-intervention{left:41%;width:120px}.widening-demands{left:64%}.offer-family .widening-demands h3{font-size:21px}.widening-demands p{font-size:11px}}
@media(max-width:760px){.prototype-hero .offer-hero-grid{grid-template-columns:1fr;gap:23px}.prototype-hero h1{font-size:clamp(41px,8.5vw,61px)}.prototype-hero .page-lead{font-size:17px}.prototype-triggers{grid-template-columns:1fr;gap:15px;margin-top:30px;padding-top:22px}.prototype-triggers li{font-size:13px}.prototype-engagements{grid-template-columns:1fr;gap:32px}.offer-art{height:220px;margin-bottom:19px}.prototype-engagements h3{font-size:27px}.prototype-engagements p{font-size:16px}.prototype-proof .project-card:last-child .project-art{padding:10px}.readiness-strip{gap:15px 20px}.prototype-assessment{padding-top:45px!important}.direction{padding:38px 0}.direction-heading{grid-template-columns:1fr;gap:20px;margin-bottom:28px}.offer-family .direction h2{font-size:35px}.direction-heading>p{font-size:16px;line-height:1.7}.direction-a .direction-heading h2 br{display:none}.widening-stage{height:auto;padding:22px 0 60px;display:grid;grid-template-columns:1fr;gap:25px}.widening-product,.widening-intervention,.widening-demands{position:relative;inset:auto;width:100%;max-width:none}.widening-product{padding-inline:12px}.widening-intervention{flex-direction:row;justify-content:center;gap:24px;padding:13px 0}.widening-intervention strong{text-align:left;margin:0;padding:0;font-size:21px}.widening-intervention>span{width:68px;height:68px;font-size:28px}.widening-demands{gap:24px}.widening-demands>div{padding-left:22px;margin-left:20px}.offer-family .widening-demands h3{font-size:26px}.widening-demands p{font-size:14px}.widening-demands span{font-size:10px}.widening-lines{display:none}.widening-stage figcaption{font-size:11px;max-width:85%}.study-app strong{font-size:28px}.study-app-body{padding:22px 18px;grid-template-columns:35px 1fr;gap:15px}.study-mini-chart{height:35px}.direction [data-study-replay]{font-size:11px}}
@media(max-width:360px){.offer-family .direction h2{font-size:31px}.direction figcaption{font-size:10px}}
@media(prefers-reduced-motion:reduce){.direction *,.prototype-proof .project-art img{animation:none!important;transition:none!important}}
@media print{[data-study-replay]{display:none!important}.direction *{transform:none!important;opacity:1!important}}

/* Twenty Ideas assessment preview: fictional score profile and engineering decision. */
.prototype-engagements{grid-template-columns:repeat(2,minmax(0,1fr));gap:34px 40px}
.prototype-engagements>li{display:grid;grid-template-columns:155px 1fr;gap:24px;align-items:center}
.prototype-engagements .offer-art{height:150px;margin:0}
.prototype-engagements .offer-art svg{width:100%;max-width:150px}
.prototype-engagements>li.assessment-start{grid-column:1/-1;grid-template-columns:.8fr 1.2fr;gap:65px;align-items:center;padding-bottom:40px;border-bottom:1px solid #c6c9c8}
.prototype-engagements .assessment-start h3{font-size:32px;line-height:1.2}
.prototype-engagements .assessment-scope{font-size:13px;margin-top:18px;max-width:340px}
.assessment-report{--report-ink:#101820;--report-yellow:#ffc72c;position:relative;margin:0;min-width:0;color:var(--report-ink)}
.report-sheet{background:#fffef9;border:1px solid #c4c3b9;border-radius:3px;overflow:hidden;box-shadow:0 6px 22px #1018200d}
.report-cover{position:relative;background:var(--report-ink);color:#fffef9;padding:20px 24px;border-top:4px solid var(--report-yellow)}
.report-masthead{display:flex;justify-content:space-between;align-items:center;gap:18px;margin-bottom:16px}
.report-brand{display:flex;align-items:center;gap:9px;flex:none}.report-brand img:first-child{width:125px;height:20px}.report-brand img:last-child{width:43px;height:20px}
.report-masthead>span{font-size:9px;line-height:1.4;letter-spacing:.08em;text-transform:uppercase;color:#d6d9d7;border:1px solid #566168;border-radius:30px;padding:7px 10px}
.report-sheet h4{font-size:20px;font-weight:550;line-height:1.12;letter-spacing:-.02em;margin:0 0 15px;color:#fffef9}
.report-scores{display:grid;grid-template-columns:1fr 1fr;gap:24px;border-top:1px solid #435057;padding-top:16px}
.report-score-card{display:flex;gap:17px;align-items:center;min-width:0}
.report-score-card:last-child{border-left:1px solid #435057;padding-left:24px}
.report-grade{flex:none;color:var(--report-yellow)}
.report-grade>strong{display:block;font-size:55px;font-weight:500;line-height:1;letter-spacing:-.07em}
.readiness-grade{color:#fffef9}.readiness-grade>strong{font-size:53px;white-space:nowrap}
.readiness-grade strong span{font-size:11px;letter-spacing:0;color:#b9c6cc;margin-left:4px}
.report-score-card>div:last-child>strong{font-size:12px;font-weight:550;line-height:1.4;display:block}
.prototype-engagements .report-score-card p{font-size:10px;line-height:1.65;margin-top:6px;color:#bcc7cd}
.report-body{padding:22px 24px}
.report-profile-heading{display:flex;justify-content:space-between;align-items:baseline;gap:18px;margin-bottom:17px}
.report-sheet h5{font-size:14px;font-weight:600;line-height:1.4;margin:0}
.report-profile-heading>span{font-size:9px;color:#556169;line-height:1.5}
.report-area-scores{display:grid;grid-template-columns:1fr 1fr;gap:14px 26px}
.report-area>div:first-child{display:flex;justify-content:space-between;align-items:baseline;gap:12px}
.report-area span{font-size:10px;line-height:1.5}.report-area strong{font-size:13px;font-weight:600;white-space:nowrap;font-variant-numeric:tabular-nums}
.report-area .score-denominator{font-size:8px;font-weight:400;margin-left:2px;color:#526173}
.report-score-track{height:6px;background:#e6e3d9;margin-top:8px;overflow:hidden;border-radius:1px}
.report-score-track i{display:block;width:var(--score);height:100%;background:#384c58}
.report-finding{margin-top:22px;padding:15px 17px;background:#f1efe5;border-left:3px solid var(--report-yellow)}
.report-finding-heading{display:flex;justify-content:space-between;align-items:center;gap:12px;margin-bottom:8px}
.report-finding-heading>span{font-size:9px;line-height:1.5;color:#4c5b63}
.report-finding-heading .report-priority{font-size:8px;letter-spacing:.06em;text-transform:uppercase;color:#101820;background:#ffc72c;padding:4px 7px}
.report-finding h5{font-size:18px;font-weight:550;letter-spacing:-.025em}
.report-action-path{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;margin-top:13px}
.report-action-path>div{position:relative;border-top:1px solid #b4b8ad;padding-top:10px}
.report-action-path>div:not(:last-child):after{content:'→';position:absolute;right:-16px;top:-9px;color:#59635d;font-size:13px;background:#f1efe5}
.report-action-path span{font:9px ui-monospace,monospace;text-transform:uppercase;letter-spacing:.04em;color:#465761}
.prototype-engagements .report-action-path p{font-size:11px;line-height:1.7;color:#2e424d;margin-top:6px}
.assessment-report figcaption{font-size:10px;line-height:1.65;color:#52616a;margin:15px 0 0;max-width:590px}
.assessment-client-quote{margin:36px 0 0;padding:24px 0;border-block:1px solid #c2ccce;display:grid;grid-template-columns:1.5fr 1fr;gap:40px;align-items:center}
.assessment-client-quote blockquote{font-size:23px;line-height:1.4;letter-spacing:-.025em;margin:0;max-width:650px}
.assessment-client-quote figcaption{font-size:12px;line-height:1.7;color:#52616a}
@media(max-width:1100px){.prototype-engagements>li.assessment-start{gap:30px;grid-template-columns:.7fr 1.3fr}.prototype-engagements>li{grid-template-columns:110px 1fr;gap:18px}.report-cover,.report-body{padding:22px}.report-score-card{flex-direction:column;align-items:flex-start;gap:12px}.report-score-card:last-child{padding-left:20px}.report-area-scores{gap:19px 20px}.report-area>div:first-child{display:block}.report-area strong{display:block;margin-top:3px}}
@media(min-width:761px) and (max-width:960px){.prototype-engagements>li.assessment-start{grid-template-columns:1fr;gap:28px}.assessment-start-copy{max-width:600px}.report-score-card{flex-direction:row;align-items:center;gap:17px}.report-area>div:first-child{display:flex}.report-area strong{margin-top:0}}
@media(max-width:760px){.prototype-engagements{grid-template-columns:1fr;gap:30px}.prototype-engagements>li.assessment-start{grid-template-columns:1fr;gap:26px;padding-bottom:30px}.prototype-engagements>li{grid-template-columns:95px 1fr;gap:20px}.prototype-engagements h3{font-size:23px}.prototype-engagements .offer-art{height:155px}.prototype-engagements .assessment-start h3{font-size:30px}.report-cover,.report-body{padding:20px}.report-masthead{align-items:flex-start;flex-direction:column;gap:15px;margin-bottom:23px}.report-masthead>span{font-size:8px;padding:5px 8px}.report-sheet h4{font-size:23px;margin-bottom:18px}.report-scores{gap:16px}.report-score-card:last-child{padding-left:16px}.report-grade>strong{font-size:60px}.readiness-grade>strong{font-size:56px}.report-score-card>div:last-child>strong{font-size:12px}.report-profile-heading{display:block}.report-profile-heading>span{display:block;margin-top:4px}.report-area-scores{gap:17px 18px}.report-area span{font-size:11px}.report-finding{padding:16px}.report-finding-heading{align-items:flex-start;flex-direction:column;gap:7px}.report-finding h5{font-size:21px}.report-action-path{grid-template-columns:1fr;gap:15px;margin-top:17px}.report-action-path>div{border-top:0;border-left:1px solid #b4b8ad;padding:0 0 0 13px}.report-action-path>div:not(:last-child):after{display:none}.prototype-engagements .report-action-path p{font-size:12px;margin-top:5px}.assessment-client-quote{grid-template-columns:1fr;gap:16px}.assessment-client-quote blockquote{font-size:22px}}
@media(max-width:360px){.report-cover,.report-body{padding:17px}.report-sheet h4{font-size:21px}.report-scores{gap:12px}.report-score-card:last-child{padding-left:12px}.report-grade>strong{font-size:52px}.readiness-grade>strong{font-size:47px}.prototype-engagements>li{grid-template-columns:75px 1fr;gap:15px}.prototype-engagements h3{font-size:21px}}

@media print{.report-sheet{box-shadow:none}}